CANVA
web-based, beginner-friendly design platform
ACCESSIBILITY CAMPAIGN PROPOSAL
Project completed independently in SUMMER 2022 for the
The New Face of Branding course at Copenhagen Business School
PROJECT OBJECTIVES:
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Increase awareness about disability accessibility & accessible designs
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Develop solution for PWD (people with disabilities) who are looking to design
BACKGROUND RESEARCH
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Examined current company status, company history, mission and values, financials, and prior activist efforts
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Established current target market and consumer attitudes
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Developed a summary of the market context, including a positioning map and PESTEL analysis
PLATFORM UPDATES
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Researched chosen issue (disability accessibility) and opportunity to acquire new market segment
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Developed multiple platform change suggestions, including an "Accessibility Settings" panel and designing for accessibility encouragements
CAMPAIGN STRATEGY
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Established activism campaign objectives and campaign KPIs for brand and social impact
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Described main campaign target markets and their needs
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Created internal and external tactics to be executed through campaign with visual examples
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Predicted implementation risks and developed mitigation strategies
