BIRD ANDERSON
independent folk student artist
ARTIST MARKETING STRATEGY
Project completed independently in 2021-2022 through UTalent Records
PROJECT OBJECTIVE:
Build artist brand and awareness
ESTABLISHING PRESENCE
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Categorized music sound based on artistic influence, production style, and messaging
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Developed target audience profile
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Established artist brand rules (fonts, colors, styles, voice, etc.)
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Created social media profiles
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Established accounts for: Spotify for Artists, Linktree, Songkick, BandsinTown
CAMPAIGN CREATION
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Curated and executed photoshoots for artist content
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Designed and distributed flyers
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Set up phone line for audience interaction
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Organized performance opportunities and publicized live shows via social media
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Developed posting schedule and artist roadmap
OUTREACH
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Developed PR template, blog list, playlist list, and radio station list for outreach
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Created online EPK to introduce press to artist
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Secured multiple radio station appearances, live performances, and interviews for artist
